The Bollywood has seen many big players conducting awards events from years. There are those magazines and media houses that are giving awards to Hindi movies from more than five decades. But then, these big players entered the South market only a few years ago and they give awards to Telugu-Tamil-Kannada-Malayalam films all at once only.
Recently a big media house that gives annual awards and whose events are considered quite prestigious and awards a true recognition of talent is not still organised. Courtesy, almost 2-4 crores are required to host the event, but the organisers don’t have such budgets for the event. As the media house posts crores of profit every year, one wonder why there is no budget for South event.
The reason is that, in the south, only stars who grab awards actually attend the event, but other star heroes and heroines don’t even make a point to turn up at the awards show. And those star heroines who get a paycheck to dance on stage will attend, but the rest of the star heroines don’t feel like coming. Those heroines of the south who rush to Mumbai awards to sit the 5th and 6th rows doesn’t even turn up in Hyderabad though they are offered a front row.
And with no big stars coming, surely there will be no profit over the event, as the whole of ad-revenue from the event will go into these operational costs. And the satellite rights of Telugu awards are not even fetching any decent price, say some reports. We have to see what the media house will do finally.